Lauren Alligood

Executive Director

As a Birmingham, AL native and graduate of The University of Alabama, Lauren’s Southern roots shine through in both her love of hospitality and passion for storytelling. Prior to joining Sprouthouse, Lauren worked as an editorial fellow at Southern Living magazine, where she assisted with creating both print and online content for the style and special edition departments. In 2015, Lauren headed east to Charleston, SC where she joined the Sprouthouse team and dove headfirst into the world of public relations. Over the years Lauren honed her PR expertise, working with some of the most revered restaurants, hotels, and destinations across the Southeast, and developed a true love for sharing her clients’ narratives far and wide. Always up for a challenge, Lauren enjoys crafting thoughtful and strategic communications campaigns that deliver impactful results. When she’s not working, you can find Lauren planning her next adventure—be it food or travel-based, dabbling in French cuisine, and enjoying the historic charm of the Holy City with her husband and miniature schnauzer.