Enter Spiritless, the Louisville-based, female-led nonalcoholic drink company. Founded last year, Spiritless distillery is preparing to launch its first nonalcoholic spirit: Kentucky 74, a reverse-distilled drink that looks, feels and tastes just like bourbon. Only it's not. “It’s our big, bold goal is to create a high-quality, truly delicious product line that allows people all over the world to order their favorite cocktail spiritless, or 'halfsies,' blending a spirit with a spiritless to cut the alcohol level and calories in half,” said Chitwood, the company’s CEO. “It enables you to have a premium experience at a bar that is highly customizable. Spiritless is about options, far more than it is about drinking or not drinking.”