3 Brand Strategy Examples and Why They Work

Branding can tell your story in an instance.

Combining purpose, creativity, and skill, a visual brand identity is the difference between a good business and a great business—something that, without words, sets you apart from your competition. At Sprouthouse, we believe branding is the foundation for a long and successful future in business.

We offer a variety of packages and individual services, including (but not limited to:)

  • Brand Visual Identity
    • Primary Logo
    • Secondary Logos
    • Colors
    • Typography
    • Patterns/Decorative Elements
  • Brand Collateral
    • Business Cards
    • Letterhead
    • Stationary
    • Packaging Design
    • Menu Design
    • Social Media Templates
    • Email Newsletter Template
    • Presentation Template
    • Fly/Post Templates
  • Websites
    • Site Map and Wireframes Website Copy & Images
    • Website Design & Development
    • Website Testing, Launch, & Hosting
  • Marketing
    • Video Concept and Copywriting Video Production
    • Strategy & Concepts for Marketing Campaigns
    • Photoshoots
    • Print
    • Out of Home
    • Social Media Campaigns
  • Signage & Environmental Design

Want to learn more? Check out these 3 brand strategy examples and why they work.

 

JOYLAND

Joyland is Chef Sean Brock’s ode to the fast-food restaurants of yesteryear and the simple joy that they evoke. The playful branding was created to bring a sense of wonder to the physical space as well as the many touchpoints the Nashville establishment would have with consumers.

3 Brand Strategy Examples and Why They Work

Services Provided:

+          Copy for packaging, website, and marketing

+          Logo design

+          Brand guidelines and assets (colors, type, icons, etc)

+          Menu(s) design

+          Packaging design

+          Collateral design

+          Signage

+          Uniforms

+          Merchandise

+          Social media

+          Animations

+          Website

 

HELEN RESTAURNT

Helen is a contemporary Southern grill located in downtown Birmingham, AL. Like its name, the branding developed for the property provides a classic, timeless feel. This was evocative of the 1920’s building where it resides, as well as the atypical menu which serves many non-traditional steakhouse dishes. The result was something that felt fresh yet established at the same time.

Helen Brand Strategy

Services Provided:

+          Strategy & brand foundation

+          Copy for website and collateral

+          Logo design

+          Brand guidelines and assets (colors, type, icons, etc)

+          Menu(s) design

+          Packaging design

+          Social media

+          Website

 

RAINES CO.

Raines Hospitality was a family-owned, regional business that evolved into a national business focused on more than just hospitality. As such, they needed a complete restructuring and rebranding to reflect their business today. From strategy to naming to website development, their entire business received an overhaul over a 6-month period and the ‘new’ business was launched along with PR to showcase their expanded offerings and new ambitions.

Raines Co. Brand Strategy

Services Provided:

+          Strategy

+          Naming

+          Copy for website and marketing collateral

+          Logo design

+          Brand guidelines & assets (colors, type, icons, etc)

+          Stationery / letterhead / business cards

+          Design of sales collateral

+          Presentation templates

+          Website

 

Interested in getting started on your own brand strategy? Drop us a line grow@sprouthouseagency.com.