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Recent Journal Posts

Close-up of a tablet screen showing the Google search homepage, with overlaid title text "Conquesting: The SEM Strategy Most Boutique Hotels Miss" Conquesting for hotels

Conquesting: The SEM Strategy Most Boutique Hotels Miss 

Grid of hospitality and food-and-beverage marketing images (cocktails, resort views, a seafood tower, food magazines, a growth marketing graphic), with overlaid title text "Stop Boosting Posts" and encouraging better paid social media for hotels

Stop Boosting Posts

Why hotels (usually) lose bookings — title over a woman viewing a hotel website on her laptop in a warmly lit lobby

Why Hotels (Usually) Lose Bookings

How to grow your boutique hotel's email list — title over a dimly lit modern hotel lobby with wooden lounge chairs

How to Grow Your Hotel’s Email List When Traffic Isn’t Converting

Decorative postcard-style graphic from Sprouthouse celebrating a trip to Florida, with a hand-written note, a "Greetings from Florida" vintage postcard, a crocodile, and a palm tree on a teal background

Hello from Florida 

Supporting Hospitality Workers’ Mental Health: Real Solutions from Industry Innovators

Raising the Next Generation of Business Founders 

Celebrating Our Founder with Inc.’s 2025 Female Founders 500 List   

Celebrating Black-Owned Businesses We Love

A New Look for Sprouthouse

Program Spotlight: Sprouthouse Internships

Program Spotlight: Sprouthouse Internships

Client Spotlight: Ben’s Friends, A Non-Profit Offering a Community of Sobriety for Food & Beverage Professionals

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Find out what we've been up to:

Follow our social accounts to stay updated on the latest results, events, announcements, and more.

@sprouthouseagency

“Emily and I may have opened the doors, but Bayone “Emily and I may have opened the doors, but Bayonet is what it is because of the people who show up every day and have believed in it from the beginning. They have poured so much into creating not just great food and hospitality, but a restaurant with its own identity and energy. We’re incredibly proud of this team and grateful to see their work recognized on a national level.” — Rob McDaniel, Bayonet Owner and Executive Chef.

Congratulations @robmcdaniel1, @emilylewismcdaniel, and EVERYONE from the @bayonetbham team on their well-deserved recognition as one of Bon Appetit’s Best New Restaurants 2026! 🙌
Happy pub day to our favorite plant-based protein Happy pub day to our favorite plant-based protein expert, Grace Elkus—Protein-Packed Vegetarian is on sale now! 📗

With popular recipes like Herby Cottage Cheese Dip and the viral Feta Fried Egg, Protein-Packed Vegetarian features easy recipes that transform powerhouse ingredients like beans, eggs, tofu, and cottage cheese into delicious, nutritionally balanced meals. 

@graceelkus hits the road this week to celebrate the book, so if you’re in Pittsburgh, Cincinnati, or DC, grab your tickets at the link in our bio. They’re going fast! 

Congratulations to Grace and her @clarksonpotter team on this stunning (and useful) tome. And pick up your own copy of Protein-Packed Vegetarian now available wherever books are sold.
Exciting news Charleston: Riva Mare is officially Exciting news Charleston: Riva Mare is officially open! 🏖️🍝

We’ve loved bringing this opening to life alongside their team. We leveraged traditional media to secure exclusive first looks and feature coverage, and built local buzz on social through strategic influencer partnerships and previews.

With a large rooftop (filled with striped umbrellas and colorful cabana seating) and plenty of coastal Italian vibes, @rivamarechs is truly destination dining. Executive Chef Sean McMullen (@seanmc828) leads a seafood-focused menu in a beautifully designed space that somehow feels part Amalfi Coast and distinctly Charleston. Some of our favorites on the menu are the Frito Misto, Spaghetti with whole lobster, and the tableside cannoli cart!

Bravo to the team @theindigoroad for creating another beautiful dining experience.
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