Erik Johansen

Account Director

Erik brings over a decade of New York City hospitality public relations experience to his role at Sprouthouse. From hotels and restaurants to bars and booze, his extensive career journey has included working with hotels, restaurants, and artistic institutions globally, including opening properties in Paris, Rome, Asia, and Africa, and representing luxury brands like Barrière and Six Senses. These highlights are complemented by representing diverse destinations and tourism boards, including Richmond, VA, and Queensland, Australia. Erik joined Sprouthouse’s Portland, ME, team in November 2023 where he spearheads initiatives in their newest market, leading with a hometown spirit and international sophistication. With a personalized armchair travel style, Erik thrives shaping narratives for lifestyle media through his client partnerships. Erik has a playlist for every occasion, taking advantage of any opportunity to tell a story. If he’s away from his desk he’s usually at a concert, trying a new cocktail bar, or thrifting for old coffee table books.