When you DO—and DON’T—need PR  

Being a frank and dependable partner has been a longtime hallmark of Sprouthouse Agency. We think of the people we work with as partners rather than clients because we believe communications work is like a marriage. For it to be effective, it requires collaboration, commitment, and understanding.   

We’re not afraid of hard work and we love to share our expertise, but successful communications strategies take significant time, energy, and resources. We want to take a lot off your plate, but we also put some things onto it. When a partnership is working best, we are in constant contact and have a steady flow of sharing, receiving, and collaborating on ideas.   

Here are some points to help you consider if PR is right for you and your business.  

WHEN YOU DO NEED PR 

  • You understand communications is time-consuming.   
  • You’re ready to put in the work communicating daily with your publicist.   
  • You understand media coverage helps build your presence with your customer base.   
  • You’re willing to drop everything for a great press opportunity, often on the fly.   
  • You’re interested in being an ambassador for your business and its products/services.   
  • You’re flexible in implementing new promotions and are interested in bringing new ideas to the table.   
  • You’re forthcoming about the challenges your business faces that may affect your public image.   
  • You understand that earned media placements are not advertisements, and neither you nor your publicist can control exactly what they say.   

WHEN YOU DON’T NEED PR

  • You’re looking for instant results.   
  • You don’t want to take on extra work. 
  • You expect all articles and press coverage to translate easily to sales.  
  • You don’t have time for media leads that need a quick turnaround.  
  • You only want to be famous.  
  • You have nothing newsworthy to promote.  
  • You think a communications strategy will solve all your business issues.  
  • You want to control everything the media says about you.   

Want to learn more? Reach out to us at grow@sprouthouseagency.com to start the conversation on growing a partnership.   

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