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Liz Holloway

Account Director

Born in Atlanta, but raised in Toronto, Liz returned to the South to attend the University of North Carolina Chapel Hill. While majoring in public relations and communication, she also began working for a local food tour company. As she connected with chefs and artisans, she identified her passion for storytelling, specifically for entrepreneurs in the hospitality industry. After graduation, Liz moved to Birmingham, where she began her career in the fitness industry, focusing on marketing and operations. In 2019, Liz joined Sloss Real Estate to lead their marketing efforts for the company’s commercial properties in Birmingham, including social media, public relations, creative materials, and events. There, she was able to build a name for the Pepper Place District, the company’s flagship property, and its wide array of tenants, including award-winning chefs, fashion designers, retailers, and entrepreneurs. After a move to Nashville, Liz joined the team at Sprouthouse in April 2021, where she leverages her strategic thinking, creative problem solving, and strong writing skills to effectively tell her clients’ stories. In her spare time, you can find Liz enjoying a workout or exploring Nashville with her husband and their daughter, Brooklyn.